Hey there, for those that don’t know me, my name is Alithea Amore Robinson, born November 13, 1975 in New York City. Alithea, pronounced, Ah-lee-thee-uh, means Truth in the Greek language. As a youth until young adulthood, I was ashamed of my name, I felt it was old fashioned and I did not like to be called by that name!

Therefore, for many years and still, I have gone by the nickname, Lisa. It wasn’t until I found my truth and purpose that I realized how blessed I am to have been chosen to have that name. It represents the core of who I am and everything that I stand for.  My middle name Amore, means love in Spanish and French, ironically or maybe not ironic at all.

I identify my core values on the principal of living in my own truth and being lead by love. Not the googly kind, in fact I believe in tough love just as much as compassion. We all need a heavy dose of the truth even when it hurts sometimes. I didn’t always see value in truth and love especially when I didn’t even accept who I was by my god-giving name, imagine that.

A name I once despised is now a name I hold sacredly with dignity and honor. Life truly has a way of bringing things around in full circle. What we once despised we grow to love. What we once wanted desperately has now lost it’s value. What we said we would never do we often find ourselves in that same catch 22! My favorite evolution of all, when they counted you out, or maybe you counted you out and then the tables turn!

As a troubled youth, who struggled through an overlooked learning disorder and low self-esteem, I failed the second grade and was behind grade level all the way through school until I finally dropped out of the 9th grade. A young teenage mother and high school dropout, I wrote my own self off as a failure who would not go far in life. I didn’t believe I was smart enough or capable of being successful.

At the age seventeen I was forced by my parents to go to beauty school as a final attempt to turn my life around.  I was not one to be easily swayed or convinced to do anything I did not want to do and although I wasn’t the least bit interested in the beauty industry I decided to do as instructed and give it a go. It became one of the best decisions I have ever made for my life!

I attended one of the best beauty schools in the state of California, at the time I did not know what that really meant. I didn’t think that I would do well, after all there was math, science and chemistry involved and I felt very discouraged to take on the challenge, but I did.

I was part of the graduating class of 1993, the first thing I had ever completed! It gave me the confidence to start believing that I was more capable than I knew. Graduating beauty school was the catalyst that opened me to new possibilities for my life and my young daughter’s life. The first five years of my career I had the privilege to shadow behind a very well-known hair weave expert. He gave me the foundation and tools to follow in his footsteps one day.

In 2001, after exactly five years of working hard in a new city, I still failed to build a clientele and I was just making enough money to live. I finally caught a big break! I had an amazing opportunity to open a beauty salon inside of a beauty store in my community. I had no clients, no stylist and no money but I had faith! I had faith the size of a mustard seed and I believed that if I stepped out on faith, showed up everyday on time and maintained my professional demeanor that I could capture the attention of the people shopping in the beauty store, and I did!

I knew based on what I was taught in beauty school, talent was important but being available and reliable would have just as much impact. My goal was to combine all those things and stand out from the masses. From the day I opened the doors with no clients, no stylist and no money, I was able to build a very successful salon with clientele and over a twelve-year time span, I opened two more!

In 2006, I opened up my own beauty store and salon establishment, Hair Weaves and Extensions Salon, where I trained and mentored other stylist who wanted to build a successful industry career as well. My website, https://hairweavesandextensionsmd.com has been a number one searched website for years and all the keywords are still top ranking in google search engine today. My mission statement is to love what you do, have a service mentality, be on time for work and the rest will follow.

In 2016, I closed my brick and mortar establishment the plans are to completely retire from standing behind the chair over the next few years, presently I focus on mentoring, writing and teaching others who want to learn my weaving and hair replacement techniques. I still still do private work with women who suffer from hair loss.

Alithea Amore Robinson, the girl who once believed she had no worth and was not able to be successful because I thought I wasn’t smart. The girl who hated her name and now her request is when you say it, say it correctly! A girl, who once looked down on her self but now loves her self from the inside out.

And, although to some I may not have accomplished much but looking back at the journey, for me it has been leaps and bounds!

Today I am a senior cosmetologist, expert stylist, mentor, author and owner of Truth Organic Products.

And my journey has just began!

want to no more, want to know how, want to know me


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